TL;DR,<\/strong> Everyone wants \ud83e\udd69, but they should really have some \ud83e\udd66 too<\/p>\n —<\/p>\n A lot B2B SaaS companies focus on increasing “TOFU” activity and believe adding volume is the answer to their revenue woes.<\/p>\n Whilst it is one option that can work…in reality it takes a few months to really see the impact of that revenue.<\/p>\n And that’s assuming you can beat the iron dome of email deliverability.<\/p>\n But there is a quicker way to unlock revenue…which is by increasing your activation rates through better and more effective onboarding.<\/p>\n \ud83e\udd2f<\/p>\n This also can increase your revenue by retaining more customers (because they see and experience the value of your product) and it can lower CAC.<\/p>\n 10 days after implementing some of the suggestions from\u00a0The Product Onboarders,\u00a0one B2b SaaS company got an uplift in activation rates of more than 30%.<\/p>\n With thousands of signups every day on the platform, an increase of that size in activations meant a lot to them (and their MRR).<\/p>\n So next time you want to move the MRR needle order a bit of \ud83e\udd66 on the side of that juicy \ud83e\udd69.<\/p>\n —<\/p>\n If you want my help and external point of view of the conversion killers impacting your free trial to paying user conversion rates you can book a review from me – link in the first comments of course.<\/p>\n My rates are going up in Feb, so order\ud83c\udfc3\u200d\u2642\ufe0f<\/p>\n Laters on the menjay[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column 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\nNet new revenue = \ud83e\udd69
\nActivation and Retention = \ud83e\udd66<\/p>\n